Local Tourism Ambassadors

Our Winchester Tourism Ambassador program was established in early 2018. It highlights those businesses and individuals who proudly represent our area to visitors.

Local Tourism Ambassadors (LTAs) have been through the official Winchester-Frederick County CVB training and passed a certification test. This training includes industry know-how, local attraction and business asset awareness, and targeted customer service training.

About the training

  • Includes a 2-hour classroom session, followed by test,
  • The program is free and is open to front line employees, managers, owners, volunteers, and residents who work or live in the Winchester-Frederick County area and interact with tourists,
  • Successful candidates receive an official certificate of completion and a window cling for their business/attraction,
  • Successful candidates also receive an attraction pass good for 8 local attractions.
  • Benefits also include access to a closed Facebook group and advance knowledge of local volunteer opportunities.

The next available training will be held in late April, 2020. Details will be available soon.

Registration is required and space is limited. A registration link will be posted here when space becomes available.

Contact Justin Kerns for more information or questions.

Businesses and Attractions with LTA Graduates

Aikens Hotel Properties

The Apparition Trail

Belle Grove Plantation

Blue Plate Books

Bright Box Theater

Candy Hill Campground

Cedar Creek & Belle Grove National Historical Park

Century 21 Braddock

Clarion Inn & Conference Center

Coldwell Banker Premier

Courtyard by Marriott Winchester Medical Center

Dharma Yoga Studio

ERA Oakcrest

Frederick County VA Government Offices

Gateway to Shenandoah Visitor Center – Strasburg

George’s Food and Spirits

The George Washington –  a Wyndham Grand Hotel

Greenwood Grocery and Deli

Hampton Inn & Suites University Mall

Heart of the Home Design-Build

Holiday Inn SE-Historic Gateway

Keller Williams Realty

L’Auberge Provencale

La Quinta Inn & Suites Winchester 

Lexington & Rockbridge Area Tourism

Lightning Bug Hollow Studios

Long & Foster Realty

Laurel Ridge Community College

Mid Atlantic Receptive Services

Murphy Beverage

Museum of the Shenandoah Valley

Newtown Gallery

Patsy Cline Historic House

Shenandoah Arts Council

Shenandoah Valley Discovery Museum

Taste Winchester History Tours

Winchester Area Newcomer’s Club

Winchester Brew Works

Winchester Hiram Masonic Lodge #21

Winchester Little Theatre

Winchester Regional Airport

The Winchester Star

The World of Healing Restaurant and Tea Room

Worlds Away Escape Room